There needs to be passion and tenacity to get it off the ground.Įnsure you have a good setup for managing remote interviews, particularly where the interviewee isn’t very tech-savvy or used to working with microphones.
If you’re on a tight budget and want to produce it in-house, then it’s really important to have a dedicated team of podcast enthusiasts who are prepared to put in the work upfront. For example, the episode on Fibromyalgia ended up ranking in our top 5 articles on the website after the episode was released.” Lessons Learned “Anecdotally we understand it is driving traffic to the website as those episodes that have high downloads also seem to correspond with a high number of hits to the article on the website. They hit around 3,000 downloads per episode and the Australian Prescriber Podcast has been ranking highly in the Science & Medicines podcast category in Australia. Hosting the podcast on the Libsyn platform means NPS MedicineWise have been able to measure the number of downloads. When people start giving you feedback and lots of people are downloading it, you feel like you’re having an impact and it’s really satisfying.” “It is fun and it’s always good to have a challenge. In addition, they have also printed flyers to distribute at relevant industry conferences. They actively tweet each episode and promote it to their email list. The huge volume of downloads meant they ranked 18 th in Australian podcasts overall for a few days post-launch. This is attributed to emailing a database of over 100,000 subscribers when launching the first episode and featuring a high profile guest in their first interview. The Australian Prescriber Podcast made it to the coveted iTunes New & Noteworthy Chart. “Getting yourself into iTunes is a good marketing exercise because so many podcast platforms scrape content from iTunes meaning you end up everywhere.” Whilst the hosts are paid, the podcast is produced in-house. Dr Janine Rowse – a GP who has lectured in refugee health at the Australian National University and is currently studying for a Master of Forensic Medicine.ĭavid is an experienced podcast host, having worked on the Purple Pain podcast for pharmacists.Įach episode includes an interview with an author of an article recently published in the magazines and the hosts have the freedom to choose from a shortlist of articles who they wish to interview.
Dhineli Perera – a clinical pharmacist specialising in infectious diseases at Austin Health, Melbourne.Dr David Liew – a consultant rheumatologist and clinical pharmacology fellow at Austin Health, Melbourne.Podcasts are a great way for people to get their information and are an increasingly popular way to consume information.” The FormatĪcknowledging the diversity of health practitioners the in the audience, the decision was made to appoint three hosts for the podcast: “Our audience are very busy people and being able to do something else whilst they’re listening to a 10-minute podcast is a bonus for them. They already had a database for the magazine of 60,000 subscribers.
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